Case study: Lead gen campaign for Christ| Nextwebi

Client Profile

Having started its educational vision with innovative and modern curricula in 1969, Christ University benchmarked the education industry. The multi-disciplinary university offers Bachelors to Doctoral programs humanities, social sciences, science, commerce, management, engineering, education, and law.

Client: Carmelites of Mary Immaculate (CMI)

Domain/Industry: Education/ Edtech

Tech Stack: SQL Server, HTML, CSS, AWS, dotnet MVC, dotnet core, Dot net, jQuery, Javascript

About Product

The Problem:

As a leading higher education academy, Christ University wanted to target students who aim for a Master’s in Business Administration for the upcoming academic year.

Goal:

To generate leads through a Facebook ad campaign with a lower cost per acquisition and aim for a high return on advertising spend.

Our Approach & Solution:

Having the goal in mind, Nextwebi started building a paid ad campaign through Facebook that targets students who recently completed under graduation wrote competitive examinations for a Master’s degree in Business Administration. With a deep understanding of the trends, we focused on a very specific demographic. We optimized the ad clicks to identify the target audience and create a lookalike audience. We identified a best-performing ad copy with our target audience after testing multiple variations of ad copy.